Forget the banners or flyer that loading images and static text as a form of promotion. In the digital era and today’s information technology slides and audio-visual animation format so the choice is far more effective and clearly profitable. Now is the era of digital signage.

Digital signage can be easily interpreted as an electronic display that contains the information, advertisements, or messages – messages that are in the area in general public.Digital shaped signage LCD, LED, plasma or projector.

Digital signage has specific targets to be achieved in the audience at a specific location and time.

Digital Signage in general terms has been known throughout the world. There are many functions that can be obtained from the use of digital signage, with the most common of course the role as a transmitter of information to the public through the scattered layer at various locations the public can know, such as weather, travel information or emergency exits.

Besides digital signage is also often used as a source of internal information within a company, advertising, brand development, influencing customer behavior, increase the customer experience on to a brand and the latter adds to the appeal of a room layout.

In relation to the world of marketing, digital signage is still relatively very new. But its forerunner has emerged since the 1970′s past in many stores in the United States. At that time the format is still very simple, play back a video recording containing a specific product promotion or message.