Kitchen Design Competition Organized By The European School To Break The Bottleneck Of Innovation
Recently, the Chinese cabinet leading enterprise?? European School in Guangzhou announced a nationwideOrganization China held the first “modernKitchen Design Competition “, for materials, design, process and other aspects of innovation, called the cabinet industry, to break the bottleneck of innovation, enterprise and progress of China’s cabinet the way to improve China’s independent innovation capability of enterprises cabinets, promote China’s cabinet Own brand Growth. China’s cabinet, experience innovation bottleneckOpie Kitchen cabinet As cabinet industry leaderMilitary Brand, has been the focus of the industry, why carry out such a sudden large-scale activities to emphasize “innovation”? Cabinet industry has become an important industry of life, its status in the end do? Europe to send “Modern Kitchen Design Competition” main core and the Motive. This reporter visited China Federation of Industry Professional Committee of the Executive Chairman Yaoliang Song cabinet, according to Yao Liangsong introduced through the 21st century, the Chinese cabinet, a golden season of rapid growth, China became the world’s top cabinet Make Power, domestic housing consumption demand, a broad international cabinet market. But the cabinet industry generally Talent Lack, mechanically, like with the price differences, the lack of a strong brand into a status of forces throughout the cabinet industry, the development bottleneck. Cabinet of the European introduction of the concept, relatively speaking, are “foreign goods”, some SMEs, a European-style kitchen can not understand the essence of things produced neither fish nor fowl, the second the lack of Chinese Physiological Understanding of characteristics and living habits, the things we can not meet the everyday needs of people, three had no power to innovate, to sell the product fits the market Competition Weak, for the sake of “affordable” cut corners, shoddy of peremptorily without any analysis of products moved into the Chinese kitchen. These products use the product after a period of full performance may be problematic, not to mention the excellent combination of Chinese traditional culture to explore the international market has. Confront the international market coupled with the low sample Chinese products are often taken withAnti-dumping Punishment, in November 2004 U.S. imports of Chinese wooden bedroom furniture anti-dumping sanctions, currently, the EU is preparing for the Chinese furniture “anti-dumping” actions……. These events caused a strong reaction in the furniture industry, but also to the cabinet industry in China has sounded the alarm; with the forthcoming national cabinet line regulation, which may eliminate 60% of the SMEs. China cabinet needed breakthrough innovation bottleneck.Cabinet innovation, talent first Quite a few cabinet bottleneck leading enterprises have realized the existence of innovation and make the effort. To the organizers of the design competition in Europe to send, for example, from the early days of the European School established its own R & D centers and materials Laboratory Each of the Sell Amount raised funds for new materials, new products, new technology research and development, 10 years, in new materials, new products, new technology research and development Investment More than 40 million yuan to launch thousands of categories completely new products with independent property rights and constantly updated new material, so that products always walk in the forefront of the market to meet the individual needs of consumers growing. The Chinese cabinet industry trend on rote, like the situation with the price difference is not Europe to send the two company’s products can change. Opie Yaoliang Song chairman said that China cabinet industry of the same, the status of the causes westernized or lack talent, lack of innovation. On the one hand, China’s current cabinet industry, the lack of professional designers a very serious problem. On the other hand the majority of enterprises have limited strength, not the same as Europe to send out millions each year funding research and innovation, resulting in insufficient capacity for personnel training; not innovation has seriously affected the entire Chinese cabinet industry. The EU sent a kitchen design competition organized by setting up hundreds of awards, focusing on targeted innovation, cabinet manufacturers and designers in close contact groups find useful talent, participating candidates on major media web sites than through public solicitation, the In particular, for the nationwide Home improvement Designers the industry’s leading group of the 10 000Home Designers send written invitations. Meanwhile the spirit of “talent spotting and training qualified personnel,” the purpose, the European faction in the contest will be the best designers recommend to enterprises to reduce the cabinet industry demand for talent, smooth knowledge into marketing channels. Innovation, creating powerful brand cabinets Why can go to China foreign front, because they are China’s four great inventions were innovative; Haier Why can give up the processing plant was then abroad, to become famous in China today, but also because China’s Haier who carried out the foreign technologies continue to technological innovation. China has become the world’s top cabinet manufacturing country, but not a cabinet brand power, the cabinet’s exports to achieve a great extent depend on OEM production, only affects the realization of profits, but also makes China the lack of international influential cabinet brand, resulting in the further development of China’s cabinet industry lacks the stamina. The growth of China’s independent brands obstacles, lack of innovative products bear the brunt. Opie Yaoliang Song, chairman of the view that China’s cabinet to the world, it must also depend on product, not price. China’s cabinet industry’s most lacking is an innovative spirit, if not solved this problem, the Chinese cabinet industry can not be stronger, bigger. European School held the first modern kitchen design contest, could only do that a little modest, but I hope this will play in the kitchen industry in China, a kind of serve as a stimulus, ultimately leading to the cabinet industry can overcome the bottleneck of innovation, creating powerful brand cabinets.

